I’m not a huge Diet Coke fan BUT BUT I’m a fan of their branding. How Coca Cola always find a new way to catch our attention. They never ever just sits lazy down enjoying their heavy market position. This is their latest campaign: the iconic bottle wrapped in the most talented designer Jonathan Anderson’s (past at Prada – now own label in London) cool graphic textures & photos. Must have. Just for the touch’n’feel of it.
ENJOY J.W. Anderson’s Diet Coke at Harvey Nichols.