Category Archives: london

Cold days pics

cold days pics, cold january, hot days, harvey nichols, food deaprtment, art director Signe boye, yummi design all about food and designArrghhhr very cold days are about to take over. These yummi pics will make me get through the ice cold week. Enjoy.

All from Harvey Nichols Food.

J.W. Anderson’s design for Diet Coke

jw anderson design, diet coke, jonathan anderson for coca cola, diet cokeI’m not a huge Diet Coke fan BUT BUT I’m a fan of their branding. How Coca Cola always find a new way to catch our attention. They never ever just sits lazy down enjoying their heavy market position. This is their latest campaign: the iconic bottle wrapped in the most talented designer Jonathan Anderson’s (past at Prada – now own label in London)  cool graphic textures & photos. Must have. Just for the touch’n’feel of it.


ENJOY J.W. Anderson’s Diet Coke at Harvey Nichols.

All Photos: Harvey Nichols.

Yummi Design on Instagram


My latest on instagram follow me “yummidesigns” here.

palmtree, greens inside, design with green, green color, yummi design, instagram yummidesigns, art director signe boye all about food and designGreen boosts, yes please: green colors in my sofa, more plants in the windows, palm leafs all over for Miami vipes – on a grey February day like this, it looks + feels soooo good. Click on the photo and get inspired!

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The Shoreditch House got my attention (again!) this time for Valentines. We did not go, but oh my … a hotel with a “nap-eat-drink-card” is my kind of place (+ situated in East London – I have to go soon!) Click on the photo and enjoy!

fru jensens fristelser, cafe vanløse, downtown cafe, my secret place, home made, signe funch boye art director, yummi design blog all about food and designNo morning without Marianne’s espresso! My kind of café tiny and full of home made cakes, cookies, hot drinks, magazines for inspiration, mmm… Click on photo for details!

Edible design that are so 2014

harvey nichols food store, london harvey nichols, riot of color, private label, signe boye art director, yummi design blog about food and designLove the HN Riot of Colour design mmmm… pumkin seed oil in blue, chocolate in bright tones, fruity preserves in hot combinations, nuts in berry colours and syrup with stripes! ENJOY Harvey Nichols’ food line HN Riot of Colour – here.


Enjoy L’Eto in Chelsea


leto, london tea, london lunch, cakes london, chelsea teahouse, chelsea lunch, kings road, yummi design, art director signe boyeLast weekend we went to get inspired in London. I don’t have a favorite spot in London, I have many! King’s Road in Chelsea still have small boutiques and cosy tea+coffee-places, very good bars and restaurants and some very nice shops but we needed some steamy Flat Whites (goodbye Macchiatos, it is all about Flat Whites now!) plus some sweeeeet on the side and chose above L’Eto Caffe on King’s Road (L’Eto actually have several caffes in London – find them here – I like they kept an intimate atmosphere) . A small place, with oh so very edible windows (look above!) the room was totally packed, full of joy and talk, tea, latte, sparkling pellegrino, chardonnay, and a lovely salad buffet for those who do not have a sweet tooth. We had some perfect Flat Whites, and Jesper a fruit tart like above with raspberry… yummi! I chose toasted coconut bread with chocolate spread – not bad at all! Take a peek before/after at Habitat on the other side of King’s Road, lovely! More about King’s Road look here.


Jamie Oliver’s Yummi Recipease food and kitchen store

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Occasionally my clients ask me: do we really need all that fancy design we just want to produce good food and sell it. Does design sell quality food products, isn’t it okay to start out with a simpel information sticker and a logo on top, or just make it personal with a signature (which no one can read anyway!). I can come up with a loooong explanation about standing out, telling stories, detailed concepts, being noticed and remembered, giving and the few seconds we have (or rather: we might are lucky to have!) to get attention in a store among hundreds of products. Look at this above, Recipease food and kitchen store in London, we would love to go in there NOW, right. It just would not be the same without that pink facade. It stands out. And that is just the beginning. Then you step inside: a store full of a top celeb chef’s goodies and recipes. Everybody would love to have Jamie Oliver’s food universe, or just a bite, and at this place you get a little bit closer. You can not just buy food, you can also take cooking classes, meet famous chefs, buy healthy and nutritious takeaway, kitchen tools, cookbooks, or just relax at the café. The whole concept is very nicely presented in a oh so edible designs from A to Z. Look at the takeaway packaging! Maybe you feel even a little bit at home at Recipease, it’s cozy, detailed, and everything smells so nicely of Jamie Oliver’s homemade and freshly prepared dishes. I like! I want to come back and spend hours there. And it is not just for the food.

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