Occasionally my clients ask me: do we really need all that fancy design we just want to produce good food and sell it. Does design sell quality food products, isn’t it okay to start out with a simpel information sticker and a logo on top, or just make it personal with a signature (which no one can read anyway!). I can come up with a loooong explanation about standing out, telling stories, detailed concepts, being noticed and remembered, giving and the few seconds we have (or rather: we might are lucky to have!) to get attention in a store among hundreds of products. Look at this above, Recipease food and kitchen store in London, we would love to go in there NOW, right. It just would not be the same without that pink facade. It stands out. And that is just the beginning. Then you step inside: a store full of a top celeb chef’s goodies and recipes. Everybody would love to have Jamie Oliver’s food universe, or just a bite, and at this place you get a little bit closer. You can not just buy food, you can also take cooking classes, meet famous chefs, buy healthy and nutritious takeaway, kitchen tools, cookbooks, or just relax at the café. The whole concept is very nicely presented in a oh so edible designs from A to Z. Look at the takeaway packaging! Maybe you feel even a little bit at home at Recipease, it’s cozy, detailed, and everything smells so nicely of Jamie Oliver’s homemade and freshly prepared dishes. I like! I want to come back and spend hours there. And it is not just for the food.
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