Just ten years ago cow milk was “just milk” and still as normal as butter or eggs in every fridge. Today Google friendly health wisdom makes it a jungle to figure out: WHAT it is good / bad to you and your family.
I miss the GOT MILK campaigns – just enjoy, don’t care, relax, drink milk because (…or if) you love it.
Back in the days I was called “milky girl” by my mom as in: I loooooved milk. Today a few, or some summers later, milk – as in cow milk – has become the devil in the fridge or in the tummies.
↑ I’m not totally happy about the “diet GOT MILK” posters ↑ – the 90’ties “perform to your max – do your best – loose weight” strategies… focus today will probably be a bit more mind based ; ) Last year to many kids at the age of ONLY ten had stress symptoms, early stages of depressions, anxiety attacks and eating disorders. Due to living after the most simple rules: 1000% perfect without any mistakes. That’s scary.
My kids don’t have a clue of who the stars are on these posters : ) as in: no “YouTube-celebs” = it’s a BYT before Youtube campaign!+ before smartphones and SoMe. And it is also before vegan-veggie-flexi-pesci-eat-organic-clean became the new black.
But is it bad / good / perfect? To me, to you, us? Who knows? And. What is next?
I don’t drink gallons of milk everyday. A bit of good taste and nice organic quality everyday = basics of my healthy lifestyle. I enjoy full fat cow milk in my coffee. I have tried all kinds of plant alternatives, and the result = no happy coffee breaks to me but a lack-of-taste – I was missing the full fat flavour (please notice: I have all the respect in the world for you who love plant milk ; ). Delicious coffee = a happy mind = VERY important ; )
I would love a fair fun fact MILK campaign (bold with clear basic evidens please) – with a no BS focus on the animal vs veggie-plant debates – for kids to understand and remember that a strong healthy growing body, teeth and happy mind is alpha omega.
ENJOY · Remember GOT MILK – all links here.
© Y U M M I D E S I G N · art director Signe Boye
Mike Geno’s makes the finest portraits of cheeses. I like all kinds of cheeses but to me true classics are the nutty Spanish Manchego with green spanish olives on the side, slices of the French Tomme de Savoie with honey dipped walnuts, baguette and a glass of Côtes du Rhône or … I could go on. When I was a kid my parents took us camping in France and we got to taste a lot of different cheeses. The cheese tradition in France is hundreds of years old and cheese even got a certification appellation d’origine contrôlée (AOC) (love that!). The cheese selection in the local deli (even the one in the supermarkets) is huge and full of high quality. One of my favorites is Morbier (the above picture). Morbier is made in the French Comté region and are very similar to the Gruyère creamy mild and soft cow cheese. The morbier has a dark vein of vegetable ash in the middle (read more about + why… here) . The black ash line I thought looked like a “zipper” when I was younger so to me Morbier is the “zipper cheese”! Which I had for my birthday breakfasts every year since I was 7-8 years old (also a couple of years after I left my parents house) . A few summers ago!
This is the Montenebro cheese. It is a goat’s milk cheese from the Spanish province of Avila (in the center of Spain). I have never been to this part of Spain but many other places down there and always buy a piece of Montenebro at the local deli. This has a lovely flavor which I find tangy, comparable to a blue, but very rich with peppery and nutty tones – very interesting and tasteful. Enjoy all of Mike Geno’s cheesy paintings here .
I am the easiest consumer in the world, if you just make my life a tiny bit easier with two children aged 3 and 4 years – then I’m all in. Aarstiderne (in English “Seasons”) is one of my really good friends. I get a box delivered from Aarstiderne every week with all children and adults can manage to eat of wonderful organic fruits + vegetables. In certain periods with no time for shopping I also get their meal boxes and love that I am being challenged with new recipes and interesting vegetables. This weekend we were off to the woods but ended up at Aarstiderne to refuel. There they got a hold of me again: freshly baked cake with white chocolate/marzipan and orange syrup (the photo above) who can say no to that!? A steaming well done espresso on the side, a bit farm yard shopping with the most delicious products, fresh air, playing in the hay with the kids + a swing for the smallest. A few hours later were all tired, mmmm … that’s an easy Sunday.
More info + arrangements etc. at Aarstiderne here.
PHOTO Yummi Design – CHEF TINE Aarstiderne’s special spring cake
I’m not the most romantic Valentine. Love romance, but it is totally fine getting flowers any other day or… how about a heart shaped organic cheddar look here at Godminster. On a walnut cheese board here!!! Would certainly make me smile. Have a lovely Valentines day.
Barber’s 1833 Vintage Reserve Cheddar, navnet i sig selv smager og fortæller. Barber’s Farmhouse Cheesemakers’ emballagedesign og website er historiefortælling, enkel british tasty design, og super brugervenligt med ostewebshop.