I designed the bag this summer for Økologisk Landsforening (The Danish Organic Association). They wanted a bag that could replace their year-old purple shopping bag which did not have the greatest interest among their male members and clients. That was my briefing for the design. I came up with the text (text freely translated: love, eat, live, eco logical) and the hand-drawn style as basic graphic elements on the bag in discrete olive green and dark gray shades.
ART DIRECTION/COPY/CALLIGRAPHY: Yummi Design